Privacy Policy

At Elastalift®, we respect the privacy of our customers and website visitors. This privacy policy explains how we collect, use, share, and protect personal information. Please read this policy carefully to understand our privacy practices.

Information We Collect

We collect different types of information from you when you visit our website, make a purchase, or interact with us.

Information You Provide Directly

We collect information you provide directly when you:

Create an account or make a purchase on our website
Sign up for our newsletter or email updates
Participate in surveys, contests, or promotions
Communicate with us via email, live chat, social media, or phone calls

The types of information we may collect include:

Contact details – Such as your name, email address, phone number, and mailing address
Account information – Such as your username, password, and order history
Payment information – Such as your credit/debit card number, expiration date, and billing address
Feedback and correspondence – Such as information you provide in customer service inquiries, survey responses, reviews, contest entries, and any other communications with us

Providing this information is voluntary. However, choosing not to share required data may limit your ability to engage in certain website activities.

Information Collected Automatically

We also collect some information automatically when you interact with our website:

Log data – Server logs capture information like your IP address, browser type, operating system, referral URLs, device information, and pages visited.
Usage data – We collect information about how you interact with our website. This includes the pages you visit, links and buttons clicked, files viewed, and your journey through the website.
Device data – We collect data from the device and software you use to access our website, like language settings, browser type, Internet service provider, platform types, device ID, device type, and operating system details.
Location data – With your consent, we may collect approximate location information from your device’s IP address. This allows us to customize the website based on your geographic area.
Cookies and tracking technologies – We use cookies, web beacons, pixels, and other tracking technologies to collect usage and device data. This allows us to recognize your device and preferences, track page interactions, compile statistics, and personalize your experience. Our Cookie Policy provides more details on how we use these.

Automatic data collection enables essential website functionality and helps us customize and improve interactions. You can choose to disable cookies through your browser settings, but some website features may not work properly as a result.

Information from External Sources

We may receive personal data about you from third-party sources. For example:

Social media platforms if you interact with our profiles or pages
Third-party marketing partners who provide us with lead information
Data brokers who supply marketing data for targeted advertising
Public databases that help verify location or demographic data

We use this information to supplement the data we collect directly from you. Doing so helps us provide more relevant offers and improve our marketing strategies.

How We Use Your Information

We only process your personal information where we have a lawful basis for doing so. Lawful bases include:

Contract – To fulfill orders, deliver products or services, manage your account, and provide customer support. These tasks are necessary to perform the contract between you and the company.
Legitimate interests – To respond to inquiries, improve our offerings, customize the website experience, secure our systems, process payments, and other actions that enable and grow our business. We consider potential impacts to your rights and interests when relying on this lawful basis.
Legal obligation – To comply with applicable laws where we are legally required to collect, process, and share certain data.
Consent – In some cases we rely on your consent to collect, use, and share non-essential personal information. You can revoke consent at any time.

Below are the main purposes for collecting and using your personal information:

Account registration – Create and manage user accounts to facilitate purchases and access website services.
Purchases – Process and fulfill online orders, ship products, send order confirmations and receipts, handle returns, facilitate product reviews, and communicate about the status of orders.
Marketing – Send promotional emails, display targeted ads online, send product recommendations, notify you about special offers, and deliver other customized content based on your interests and website activity. You can opt out of non-essential communications at any time.
Customer service – Assist with inquiries, refunds, and other issues. Communicate with you about services and offers.
Product development – Analyze use of current products and services and gather feedback to guide the creation of new offerings.
Security – Detect and prevent fraud, spam, abuse, security risks, and other harmful activity. Conduct security investigations and risk assessments.
Legal compliance – Comply with applicable laws, regulations, court orders, government requests, and industry standards. Meet legal and regulatory requirements regarding the collection, use, and disclosure of personal information.
Website improvement – Evaluate and enhance our website, products/services, marketing, customer relationships and experiences. Perform data analytics, research, troubleshooting, and testing.

We only process your personal data for the minimum time necessary or as long as required by law. We retain certain transaction data, direct communications, and marketing records indefinitely to comply with legal and regulatory obligations.

How We Share Your Information

We do not sell or rent your personal data to third parties for marketing purposes without your explicit consent. However, we may share your information in the following circumstances:

Service providers – We share information with vendors and contractors to process orders, deliver packages, send emails and mailings, provide marketing assistance, process payments, host our servers and databases, and provide other website services. These vendors agree to confidentiality restrictions and use any personal data we share only for the purpose of providing on our behalf.
Business transfers – If we are involved in a merger, acquisition, bankruptcy, reorganization, or sale of assets, your data may be sold or transferred. We will notify you if any such transfer results in a material change to this privacy policy and your data use.
Legal compliance – We may share personal information to respond to subpoenas, court orders, or other legal processes; to establish or exercise our legal rights or defend against legal claims; or as otherwise required by law. This may include sharing data with law enforcement, government agencies, and regulators.
Protection of rights – To protect the rights, property, life, health, security, and safety of the company, our employees, customers, and others, we may share your information in special cases, such as preventing harm.
Aggregated or de-identified data – We may disclose statistics about visitors, sales, site traffic patterns, and related data in aggregated or de-identified form.

Your Data Protection Rights

You have certain rights related to your personal data under applicable privacy laws. These include rights to:

Access – Request copies of your personal data held by us.
Rectify – Ask to correct inaccurate or incomplete personal data.
Erase – Request the deletion of your personal information, subject to legal obligations.
Restrict – Ask to limit how we process your data in certain situations.
Portability – Receive a copy of your data in a common, machine-readable format, or have it sent to a third party.
Object – Object to the processing of your data for marketing, scientific research, or statistical purposes.
Withdraw consent – Withdraw any consent given for collection and processing of your personal information.

To submit a request, please contact our Data Protection Officer using the contact information provided below. For security reasons, you may be required to verify your identity before we process your request. We will respond to your request as soon as possible under applicable laws.

Cookie Policy

A cookie is a small text file containing a string of characters that is sent to your computer when you visit a website. We use different types of cookies and similar technologies for various purposes, as described below:

Strictly necessary cookies – These essential cookies enable services like shopping carts, account login, and product searches. They support important website functions and cannot be disabled.
Functionality cookies – These cookies allow us to remember your preferences and settings like language choice so we can provide enhanced, personalized features. You can disable these through your browser if you do not want this functionality.
Performance & Analytics cookies – These cookies collect information about how you use our website and products. We use web analytics services to identify usage trends and improve the customer experience. Disabling these cookies will result in limited website functionality and insights.
Advertising & Marketing cookies – These cookies track browsing behavior and are used to deliver targeted ads. They collect information the websites you visit, links and ads you click, and your location. Opting out will stop the display of personalized ads, but you may still see Elastalift ads across the Internet.

Our website uses essential cookies by default. For other types, you can manage your preferences through your browser settings and other tools. For more details on how we use cookies, visit our full Cookie Policy.

Data Security

We have implemented technical and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, misuse, and loss. Our safeguards include:

Encryption – We use industry-standard encryption protocols like TLS and HTTPS to protect data in transit and at rest.
Access controls – Only authorized personnel with valid credentials may access personal data on a need-to-know basis.
Data minimization – We only collect, process, and store the minimum amount of personal information necessary for our legitimate business purposes.
Audits – We regularly evaluate our privacy practices and internal systems to identify risks and opportunities for improvement.

While we strive to protect your information, the Internet is not a 100% secure environment, so we cannot guarantee the absolute security of data. We are not responsible for any breach of security or for the actions of any third parties who obtain your personal data without consent.

Children’s Privacy

Our website is not directed to children under 16 years of age. We do not knowingly collect or store any personal information about children under 16 without consent from a parent or guardian. If you believe we have inadvertently collected information about a child, please contact us so we can promptly remove the data.

International Data Transfers

We are headquartered in the United States and have service providers in other countries. Your personal information may be transferred to, stored, and processed in the United States or other locations where privacy laws may be different and less protective than your home jurisdiction.

We only transfer data internationally to service providers subject to approved safeguards like standard contractual clauses that help ensure an adequate level of data protection. Contact us if you want further details on the specific safeguards we use when transferring your information.

Changes to this Policy

We may occasionally revise this Privacy Policy to comply with changing legal requirements, new website features, company practices, and evolving security risks. When material changes are made, we will update the date at the top and notify you through the website or by email.

We encourage you to check back periodically to review the latest version. Continued use of our services after any changes constitutes your consent and acceptance of the revised Privacy Policy.

How to Contact Us

If you have any questions about this Privacy Policy or our use of your personal information, please contact our Data Protection Officer by email at [email protected] or by writing to:

Elastalift Inc.
1234 Main Street
New York, NY 10001
USA

We will respond to all requests in line with applicable data protection laws.

This policy was last updated on January 1, 2023.